ABOUT KIND SIGMA ®

Founded in 2023 in Sharjah, KIND SIGMA® is a collective celebration of creativity, collaboration, and emotional storytelling. At its heart, the brand thrives on the imaginative energy of micro-artists from across the globe, working together to defy societal norms and bring a sense of freedom through innovative aesthetics.

KIND SIGMA believes in the power of human connection. By collaborating with a diverse range of artists and visionaries, the brand seeks to humanize its approach, blending art, design, and craftsmanship to create more than just eyewear—but pieces that resonate with personal stories and shared experiences. Each pair of sunglasses acts as a medium to carry stories and emotions, empowering individuals to express their uniqueness and connect on a deeper level.

For our founder, Ahmed Al Zarooni, this journey is deeply personal. KIND SIGMA is more than a business; it is a self-growth journey rooted in a lifelong passion for art and storytelling. It is a platform for fostering creativity, bridging cultures, and connecting people in meaningful ways. Together, the team at KIND SIGMA and its network of collaborators aim to redefine what it means to empower individuality while building something greater than themselves.